WORK / CASE STUDY 01
A connected project spanning structure, web design, illustrated labels, product photography and an online store.
Explore the five stages that brought Charamanga’s product world online.
PROJECT STAGES
One brand. A story from label to screen.
THE PROJECT JOURNEY
Follow the line through five connected stages of the Charamanga project.
01 / STRUCTURE
WIREFRAME / USER JOURNEY
We began with the page structure: product discovery, box sets, the maker’s story and a clear route into the shop.
The wireframe follows the hierarchy of the live Charamanga homepage, before colour and visual detail enter the picture.
02 / WEB DESIGN
ART DIRECTION / INTERFACE
The web design translates the brand’s illustrated energy into a shop with strong contrast, legible product content and a clear buying path.
The visual system gives the sauces room to stand out while keeping the story and the catalogue connected.
03 / LABEL ARTWORK
ILLUSTRATION / PACKAGING
The labels make each sauce recognisable through its own illustrated character and accent colour.
Seen together, they form one family that carries the Charamanga personality from the bottle into the digital experience.
04 / PRODUCT PHOTOGRAPHY
BOTTLES / PRODUCT IMAGES
The product photographs show the bottles and label details clearly in the store.
Dotur, Barba, Gigec and Micheta demonstrate how the range works together across product cards and the catalogue.
05 / LIVE WEB SHOP
LAUNCH / ONLINE STORE
The finished webshop brings product imagery, illustrated labels, brand story and shopping flow into one responsive experience.
The result is a place to explore Charamanga and choose a sauce directly from the maker.
VISIT LIVE SHOP ↗
NEXT EXPEDITION
Let’s map the route from the first idea to a finished experience.
